Château Minuty

281 Rosé 2019

Côtes de Provence

Download Listen

281 refers to the Pantone number for this royal blue color that elegantly cascades in a glaze down the side of the bottle.  It evokes the sky and the sea of Minuty’s French Riviera home, in particular the deep blue that appears everywhere after the strong afternoon wind.  100% estate from a single old plot of Grenache whose clone is exclusive to Château Minuty, it is the ultimate reflection of their special seaside vineyard and Côtes de Provence.


281 comes exclusively from the original estate vineyard, a half mile from the ocean and the Gulf of Saint-Tropez. The quality of this location has always been evident, as the estate was one of the original 18 classified growths in Provence.

281 comes from the single plot that inspired the Matton brothers to replant much of their estate and focus on the Grenache grape. This plot, you could say, is responsible for what great Côtes de Provence rosé has become: a wine of aromatic complexity, beautiful and intense fruit, and seamless freshness. The plot is planted with one particular clone of Grenache that is unique to the Minuty estate. When a vine dies, it is replaced with the cutting of a living vine (massal selection) rather than re-planted with vines from a nursery. Finally, the Minuty family is proud of their strong commitment to sustainable viticulture. They quickly achieved the French government’s High Environmental Value certification for the estate’s biodiversity, farm management to limit inputs, and broader commitment to limiting environmental impact. All their vineyards have long been grown without the use of chemicals.


Minuty’s icon wine represents the greatest heights of their estate philosophy: to create as untouched as possible a pure and fresh expression of their vineyard. That means that while they make some white and red wines that see oak, this wine does not. In fact the opposite, they go to enormous lengths to avoid oxidation. The first step is, as with all their wines, fruit is handpicked. Just as important, they time the picking with their pressing, so that when the grapes are picked and brought over to the winery, they immediately go to the press, protected by carbonic gas. Grapes are chilled, and as for Rose et Or and Prestige, they only take the free run juice, around 65-70% of the total volume. Alcoholic fermentation is at cool temperature and lasts around 3 weeks. There is no malolactic fermentation. Selection and blending are done around the end of November.


2019 was an excellent vintage. The late warm weather resulted in an early and relatively quick harvest, and the estate focus on viticulture and winemaking to emphasize freshness plays beautifully with the intense fruit. The final blend of the 2019 is 90% Grenache and 10% Syrah.

Tasting Note

The color is pale pink with crystal reflections. Very intense aromas of citrus fruits and white flowers. Then on the palate, great depth with a pronounced mineral structure.



Grape Varieties

Grenache, Syrah


Côtes de Provence


Minuty uses no herbicides or pesticides and has been certified High Environmental Value for the estate’s biodiversity, farm management to limit inputs, and broader commitment to limiting environmental impact. They are also in the process of organically certifying a first part of their vineyard.



Suggested Retail Price



"Young, enthusiastic"

Wine Enthusiast - May 11, 2020 "In an elegant bottle, this is an equally stylish wine. Almost pure Grenache gives a wine packed with red-fruit flavors balanced by young, enthusiastic acidity. The fruitiness is delicious, fresh and crisp."

More on 281 Rosé 2019

Provence and Beyond

September 9, 2020 - The Chicago Wine Press recommended two Château Minuty wines, Prestige and 281, in columnist Peter Hoyne's summer rosé feature. In addition to offering background on the family-owned estate, Hoyne notes that…

9 Rosés That Will Transport You to the South of France This Summer

July 31, 2020 - Robb Report wine columnist Sara Schneider highlighted a selection of wines that will help virtually transport you to the South of France this summer, including Château Minuty 281, Rose et Or…

Trade Materials

Other Wines by this Producer

M de Minuty Limited Edition Rosé

Côtes de Provence

Minuty invites you to savor the essence of the French Riviera with its third M de Minuty Limited Edition bottle. This year’s iconic M de Minuty “Bouteille Provencale” breathes new life through the vibrant designs of Barcelona based visual artists Zosen Bandido and Mina Hamada. Illustrating the world of Minuty through the Mediterranean sea, sun and soil, this eye-catching bottle invites you to picture yourself on the beach enjoying all the pleasures of summer.

M de Minuty Rosé

Côtes de Provence

M de Minuty is the quintessential Côtes de Provence rosé, a style that Chateau Minuty defined,and is the reason behind their success as the world’s top producer of premium rosé. Fresh, lively and perfectly balanced, fantastic quality, a glass in hand transports you to the seaside and the French riviera lifestyle, watching the sea and the sky, surrounding yourself with friends and family, and enjoying life to the fullest.

Prestige Rosé

Côtes de Provence

If you notice just one wine on the beach and seaside restaurants in the south of France, it is almost certainly Minuty Prestige. This wine has become the emblem of the Riviera lifestyle, and it is place that has been earned through the unbelievable dedication to quality by the Minuty family.

Rose et Or Rosé

Côtes de Provence

Rose et Or encapsulates the Chateau Minuty Saint-Tropez estate. It speaks of the seaside with its freshness and flavors, and represents the ultimate in what a quality Côtes de Provence rosé can achieve: it’s gentle freshness giving way to concentrated, almost gourmet flavors.  It moves from the terrace to the white table cloth like no other.