Architectural Digest’s new vertical Clever starts by acknowledging that summer definitely conjures images of beaches and barbecues, but if you’re a wine lover – it means one thing: rosé wine season. With this in mind, the publication rounded up 17 of their favorite rosés that also boast beautiful packaging, including Château Minuty 281 2020.
The writer notes when creating the packaging for the estate’s exceptional icon wine, 281, Minuty took the design process very seriously. The vineyard enlisted designer Hubert de Malherbe, best known for designing Dior’s striking perfume bottles, to evoke the spirit of Saint-Tropez into the packaging. “He came up with an elegantly shaped bottle draped with a swoop of blue—a nod to the colors of the Mediterranean. The vintage’s name, 281, comes from the precise Pantone color he used.” Read the full story HERE
Côtes de Provence
281 refers to the Pantone number for this royal blue color that elegantly cascades in a glaze down the side of the bottle. It evokes the sky and the sea of Minuty’s French Riviera home, in particular the deep blue that appears everywhere after the strong afternoon wind. 100% estate from a single old plot of Grenache whose clone is exclusive to Château Minuty, it is the ultimate reflection of their special seaside vineyard and Provence.
Côtes de Provence
Château Minuty is the global leader in Côtes de Provence rosé, and beyond that it can be argued is the most important estate in the history of Provence rosé. The Saint-Tropez based, family owned estate has been, since its founding, one of the quality leaders for the region. Minuty then became one of the most visible producers in the second half of the 20th century, a result of quality production and commercial foresight when no one in the region could imagine the global phenomenon Provence rosé would become. And then in the last two decades, Minuty defined the vision for and led the unbelievable growth in Provence rosé around the globe.