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Champagne – James Bond’s royal flush

April 5, 2021

In honor of the highly anticipated release of EON’s 25th Bond film, No Time To Die, Jancis Robinson published a detailed story about James Bond’s love for Champagne and Bollinger’s prominence in the films and books. Interestingly, Robinson recently read all 14 books to compare and contrast the differences depicted on screen, concluding that “times may have changed, but 007 has kept his two trademark drinks: vodka martinis and champagne. Martinis steel his nerves and sharpen his brutal side. Champagne is his restorative – his consoling comfort.”

In terms of Bond’s preferred brands, Robinson says, “Bollinger is the obvious place to begin, holding an unchallenged position as the official James Bond champagne for 14 films and four decades.” She then offers context as to how the relationship with Bollinger began and shared some of the on screen highlights featuring La Grande Année and R.D.

If you aren’t familiar with the backstory, it is worth reading the article in full HERE! And, film buffs will surely recall the iconic moments Robinson describes in the piece – such as 1995’s Goldeneye.


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