Market Watch’s Summer 2020 issue included a large feature on the rosé category growth and trends. Château Minuty co-owner Francois Matton is quoted throughout the article as his family’s estate is the global leader, so he is an ideal source to speak about the growing emphasis of Grenache fruit and luxury releases, such as the US launch of Prestige 2019.
Francois believes that Grenache is the king varietal for Provence-style rosés. He tells Market Watch, “Right now, every country in the world wants to make rosé as we do in Provence, and most try to do so by using Grenache.” He adds, “But that’s why I like the wine business; if I plant Chardonnay in my vineyards, I can’t make white Burgundy, just as I couldn’t plant Cabernet and make Bordeaux. Here in the south of France, we have the perfect soil, weather, and sea influence for Grenache.”
The report also speaks to the growth of Minuty in the US market and the emphasis to grow its luxury footing with the national release of Prestige this year.
The full PDF can be viewed below, which includes a host of stats, including US depletion numbers and export growth into the US. The online story can also be read HERE
Minuty-Market-Watch-Summer-2020Related Wines
Château Minuty
Prestige Rosé 2019
Côtes de Provence
If you notice just one wine on the beach and seaside restaurants in the south of France, it is almost certainly Minuty Prestige. This wine has become the emblem of the Riviera lifestyle, and it is place that has been earned through the unbelievable dedication to quality by the Minuty family.
Château Minuty
M de Minuty Limited Edition Rosé 2019
Côtes de Provence
Minuty invites you to savor the essence of the French Riviera with its third M de Minuty Limited Edition bottle. This year’s iconic M de Minuty “Bouteille Provencale” breathes new life through the vibrant designs of Barcelona based visual artists Zosen Bandido and Mina Hamada. Illustrating the world of Minuty through the Mediterranean sea, sun and soil, this eye-catching bottle invites you to picture yourself on the beach enjoying all the pleasures of summer.
Related Producers
Château Minuty
Côtes de Provence
Château Minuty is the global leader in Côtes de Provence rosé, and beyond that it can be argued is the most important estate in the history of Provence rosé. The Saint-Tropez based, family owned estate has been, since its founding, one of the quality leaders for the region. Minuty then became one of the most visible producers in the second half of the 20th century, a result of quality production and commercial foresight when no one in the region could imagine the global phenomenon Provence rosé would become. And then in the last two decades, Minuty defined the vision for and led the unbelievable growth in Provence rosé around the globe.
