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Errazuriz Looks to Burnish Its Image In The U.S. Market

August 2, 2019

Shanken News Daily writer David Fleming reports on Viña Errazuriz, one of Chile’s oldest and most storied wine names, following a meeting with Winemaker Francisco Baettig this spring. The brand story provides insight on the winery’s efforts to gain more visibility in the U.S. market and also to reduce overall volume of around 1.25 million cases annually to about 700,000 cases by focusing on its higher end wines. As it relates to improving visibility, Fleming explains that the winery had a somewhat difficult history in the U.S. but that positive changes are afloat. So much so that Errázuriz brand’s U.S. depletions in 2019 represent a 70% growth rate compared to last year. “Errázuriz never really took off in the U.S. in previous years, but now Vintus is doing the hard work,” adds Baettig, “Little by little, we’re becoming a lot stronger.” This story is worth the full read HERE

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